Commerce has always been a vital pillar of urban and social life in Tunisia. From traditional souks to modern shops, it reflects both ancient know-how and the ability to adapt to economic changes. In the medinas, artisanal stalls bear witness to an age-old commercial activity where exchange goes beyond goods — it includes knowledge, craftsmanship, and tradition.
Commerce is also a place of encounter, a living space where human connections are woven, generation after generation. Whether it’s bustling markets, jewelers, spice merchants, or textile vendors, each place tells a story that is deeply rooted in Tunisian identity.